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What makes Proliva Unique?
24.05.2017Proliva is focused on developing natural protein based nutrition for individuals across age groups, nutritional needs, and lifestyles. SO, what makes Proliva unique from other products available in the market?
- All Proliva products are functionality focussed and custom-designed for different groups depending on their dietary intake and nutritional deficiencies. Most importantly, all these products are designed considering specific dietary habits of Indians (And not created keeping in mind dietary intake of US or European citizens, who already have very low protein deficiencies and major deficiencies of micro-nutrients and global brands have their fixed formulations, which are forced upon Indian consumers without considering their specific needs).
- Proliva products have the highest quality and quantity of active ingredients. Eg. Proliva Sport is made from 100% Whey Protein Isolates and Whey Protein Concentrates and guarantees minimum 81% protein content (highest amongst all brands available in the market; be it imported or not). Similarly, Proliva Active Kids has minimum 53% pure protein content, which is is almost 5 times the competitor products available off the shelf! On top of that, Proliva focusses on Protyeins, which has the highest quality scores amongst different sources i.e. PDCAAS, DIAAS, PER, NPU, BV (Please refer our blog separately for these Protein Quality parameters and which protein sources are the best) and chose the most bio-available and Complete Protein sources (Complete Proteins are those proteins, which contains all Essential Amino Acids -EAAs which are not synthesized by human body and needs to be taken from outside sources). Further, within these sources we make sure that, we are using those ingredients which provide the best functionality eg. Proliva Sport Recovery offers 4.7 g BCAA per serving of 30 g, which is one of the highest all across and does not necessitate separate Amino Acid or BCAA supplementation.
- Proliva products are all Natural. We dont add any preservatives, chemicals or Fillers to make it last longer, appear better, have free flow, etc. Proliva products don’t even have added sugars or sweeteners (which are mainly chemicals) to enhance the taste profile.
- All ingredients sourced for Proliva products are 100% certified vegetarian. While there are many proteins, mainly whey & casein, coming from Europe and US, identifying them as vegetarian based on their milk association, they are not strictly vegetarian as per Indian standards. Most of the dairy cattle in these regions are fed with feeds containing bone residues, meat & fish residues. Further, whey being a by-product of cheese manufacture and most of the cheese produced in these countries is made from Rennet (an enzyme derived from calf’s intestine), they don’t qualify as vegetarian products as per our guidelines and in fact, cheese production by animal Rennet is banned in India but unfortunately, whey produced from such process is coming in the country as vegetarian product! We ensure that ingredients for our products are sourced from free-range grass-fed cows and have passed through cheese manufacture with microbial Rennet only. We go to great lengths even in case of minute ingredients like DHA; while DHA is mainly sourced from fish, we get Algae based DHA.
- Proliva products are the most affordable supplements. Our aim is to get rid of very high protein deficiency in the country and make the nation healthier. We are therefore looking at making our proteins affordable not just as compared to competition but also with regard to other protein sources like Milk, Eggs, Pulses, etc and thereby make protein supplements a part of everyday consumption in each & every household in the country. With average cost of Rs. 2.4 to 2.5 per gram of protein, Proliva offers the most affordable protein source. Further, in order to make it accessible to masses, we have packed all our products in convenient monthly packs as against large-sized protein packs available in the market, which costs a bomb!
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