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Protein Deficiency:

In today’s fast changing World, fundamental changes have occurred in our dietary habits and due to fast lifestyles, higher intake of unnecessary fast-foods and lack of nutritional content in food has led to life-style related diseases. Especially in case of today’s kids, who dislike nutritious food and are more tuned towards Pizza, Pasta and noodles, leads to issues in terms of their growth.

While much attention has been given to disadvantages of some form of foods such as fats, sugar, salt, etc. as well as deficiency of some micro-nutrients in human body, the biggest body building food has been consistently neglected by us.

In case of children, the situation is quite alarming. World Health Organisation (WHO) has published in a recent report that prevalence of underweight children in India is among the highest in the world, and is nearly double that of Sub Saharan Africa with dire consequences for mortality, mobility, productivity and economic growth. According to the report, 2.5 million children in India die every single year due to malnutrition. Further, 48% of its children under five years are stunted (low height for age) and 42.5% are underweight. Protein deficiency is one of the biggest cause of mal-nutrition for children in India.

Indian diets derive almost 60 % of their protein from cereals with relatively low digestibility and quality. The protein intake by average Indians look less promising in terms of the protein digestibility corrected amino acid score (PDCAAS), Biological Value (BV) and Protein Efficiency Ratio (PER), where all populations, appear to have an inadequate quality to their protein intake.

On the above basis, foods having best quality of proteins are Milk & Milk Products, Eggs, Fish, Meat, Soya, etc. However, when taken as whole food there are other issues of ingesting fats, salts, sugars, etc. as well as condition of altered digestibility and satiety before you get adequate amounts depending on individual needs. Further, eating cooked or heated food also leads to degradation of proteins, which are sensitive at higher temperatures.

That leads us to idea of extracting proteins from the given sources and eliminating other non required foods for supplementation.

Requirements of Nutrition for growing children:

In case of children, proteins are required for both: maintenance as well as growth. Therefore, their requirement is quite higher as compared to adult. While exact protein requirement for children differs every year due to growth spurts, average protein requirement for children in the age bracket 5-15 years is around 1.2 g for every Kg of body weight.

The most important aspect for children above 4 years of age is Growth and within that, Physical growth (i.e. increase in height and weight as per age) and Mental growth so that they can learn new things at a faster pace. At this point, the biggest requirement in terms of nutrition is of, proteins, which helps in faster growth and increase in height.

Further, we have seen wide-spread prevalence of Attention Deficit Disorder (ADHD) in children of this age, wherein they are not able to concentrate on one thing or work for higher period of time. Protein deficiency is the major reason for this.

In order to provide the highest quantity and quality of proteins to children during their growth, Proliva Active Kids contains min 53% pure protein content. Further, since all these proteins are sourced from Whey & Casein i.e. milk proteins, they are of the highest quality and 100% pre-digested in nature.

Mental growth of children is also equally important as physical growth. For this, Proliva Active Kids contains DHA from modern science and Ashwagandha & Brahmi from Ayurveda to provide all round mental growth.

Further, children above 4 years get out of protected environment of their home and start going to nursery / schools, go out to play and during that time, chances of contacting diseases multiply. Also with seasonal changes or higher physical work, children fall ill very easily. Therefore, it is most important that they develop their ability to fight diseases from within and immunity increases for children of this age.

For improving immunity and health over a longer period of time, best weapon available is: Colostrum, which is first milk after calving given by the cows and is full of immunoglobulins. Nature has designed this milk in such a manner that, when a child is in the secured environment in womb of her mother, she does not require any separate immunity but immediately post birth, she comes in direct contact with the outside World and in order that her immunity develops and stays for longer, first milk is full of immunoglobulins. Proliva Active Kids provides around 1 g Colostrum per serving so that your children gets assured immunity for longer period. (Just for comparison, Colostrum as a medicine is prescribed to terminally ill patients in dosage of 500 mg tablets for adults while Proliva Active Kids provides double that quantity for children to get the best results for immunity). Further, Proliva Active Kids also uses Curcumin, which the extract of Turmeric responsible for immunity.

Today’s children don’t get sunlight in sufficient quantity due to changing life-styles abd therefore their body is unable to synthesize required amount of Vitamin D/3 from sunlight. Vitamin B/3 has very important role to play in development of bones and muscles in growing children. Similarly, with changing dietary habits of children with lesser focus on nutritious foods, they also don’t get required amount of Vitamin B/12 from their daily food. Vitamin B/12 plays a vital role in mental growth, DNA development, and composition of blood. We have found that majority of children today have deficiencies of Vitamin D/3 and Vitamin B/12 therefore, Proliva Active Kids has been fortified with these two vitamins.

At the end, with increase in height as per age of children, their weight should also align. Therefore, Proliva Active Kids provides complex carbs, which get absorbed in the body at slower pace and provide continued energy and also helps maintain weight. While you may get carbs also from normal food items like Sugar, potatoes, etc. those being simpler carbs get absorbed very quickly and excess carbs get converted into fat, making children obese.

Whether your children are getting their requirement nutrition from existing malt drinks or other supplements?

Malt drinks and other supplements currently provided by you to your children have more of sugars and other simple carbs, which does not meet their dietary requirements as explained above. The below comparison will explain the difference:

Please also note that Proliva products are designed as per dietary requirements of Indians in mind and are customised for different groups as per their specific needs.

The Proliva Edge:

Considering your child has weight of 20 Kg and taking 1.2 g protein for every Kg of body weight, total requirement comes to around 24 g proteins everyday. When you provide one serving of Proliva Active Kids with 200 ml to your child, you are providing average 8 g proteins from Proliva Active Kids and around 6 g proteins from Milk, i.e. total 14 g proteins within one shot in the morning itself. Further, with required amount of complex carbs, Colostrum, Curcumin, DHA, Ashwagandha, Brahmi, Vitamin D/3 and Vitamin B/12, your all worries about physical growth, mental growth and immunity gets addressed and later, you are less bothered about what nutrition your child is getting for rest of the day.

Therefore, Proliva Active Kids if the best supplement available for growth and immunity of children.

Proliva Active Kids does not contain added sugars. Further since it contains components like Ashwagandha, Brahmi, Colostrum, Curcumin, etc., to make the drink tastier, you may add sugar or honey to taste in chilled milk and shake well in a shaker. We have also developed a recipe booklet to make tastier and yummier shakes and snacks by adding fruits, dry-fruits, etc. out of Proliva Active Kids, which is available with Proliva products as well as freely available on our website or facebook page.

• 53% complete protein from milk and whey
• Contains whey for a quick protein boost.
• Contains casein from milk protein for steady protein nourishment.
• All natural and vegetarian nutrition with no additives or added sugar.
• Contains all the Essential Amino Acids – 3.8g EAA per serving
• Rich source of Branched Chain Amino Acids – 1.8g BCAA per serving
• Contains DHA for brain development.
• Contains 1g of freeze dried bovine colostrum per serving with immunoglobin content standardized to 25%.
• Contains 75mg per serving of 95% strength curcumin, providing all round immunity.
• Contains Vitamins B12 and D3, two vital growth vitamins.
• Fortified with Ashwagandha and Brahmi for improved growth and development.

• Tags
• Ashwagandha
• Bodybuilding Protein
• Brahmi
• Casein
• Colostrum
• Complex Carbs
• Curcumin
• DHA
• Height Growth
• Highest BCAA
• Immunity
• Immunity Booster
• Lean Muscle
• Mental Health
• Milk Protein
• Muscle Building
• Natural Proteins
• No Additives
• No chemicals
• No hormones
• No preservatives
• No sweeteners
• Nutrition
• Proliva
• Protein
• Protein Shake
• Superfoods
• Vegetarian Protein
• Vitamin B/12
• Vitamin D/3
• Weight Growth
• Whey

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Nutrisattva is a protein innovation company focused on developing natural protein nutrition for individuals across age groups, nutritional needs, and lifestyles. Founded on the belief that the strains of urban living requires a natural, informed and convenience-based approach to good health, Nutrisattva develops products built on the knowledge of nutrition science, fitness and Ayurveda.