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Proliva & state of Sports and Bodybuilding Supplements in India
11.07.2017If you are going regularly to gym or sports academy and are being advised or taking any supplements, please consider the following:
- 60-70% of fitness supplements being used in gyms or fitness centres / sports academies in India are fake as per the ASSOCHAM & RNCOS survey of 2015 and the same has also been analysed in details in prestigious newspapers like The Times of India and Hindustan Times. (Please refer separate Blog posts in this regard on this site).
- Further, most of the supplements especially used in Gyms are not actually Protein Supplements but are Mass Supplements, which contains very little amount of proteins and are full of carbs (60-70% carb content). This is used for bulking up or gaining weight faster and does not help in muscle mass development. Also, when you can very easily get high quality carbs in form of normal food items like Bananas, potatoes, sweet potatoes, rice, etc. at fraction of the cost and get even better results, why to waste money behind these supplements.
- Almost all the supplements are imported or made from imported proteins. 80% of the proteins imported in India are from US and Europe. There are concerns in terms of usage of cattle-feed as well as rennet used in cheese manufacturing (of which, whey is a by-product) and it being 100% vegetarian as per Indian standards.
- Apart from proteins, all supplements contain preservatives, additives, fillers, artificial flavours and chemicals. Many supplements also contain added sugars or sweeteners (for artificial sweetness) and some also use hormones.
- For usage of proteins in Gym and bodybuilding, equally important to the amount of proteins is also its quality with respect to its Amino Acid profile, because the proportion of Branched-Chain Amino Acids (BCAA) and Essential Amino Acids (EAA) within these proteins determine its effectiveness in muscle development. None of the Gym supplements in India currently provide detailed Amino Acid profile on the pack.
- Protein Supplements used in Gyms and bodybuilding are very costly and apart from that, comes in large sized packs starting from 2 Lbs to 10 Lbs and therefore a consumer is forced to fork out sizeable amount of money at one go.
As against that, Proliva products are much different because of following factors:
The Proliva Edge:
- Customised products addressing specific functionalities
- Highest proportion of proteins in all its products
- All Natural – Proliva products do not contain added sugars, sweeteners, preservatives, additives, chemicals or hormones.
- 100% vegetarian – All Proliva products are 100% certified vegetarian with its milk based proteins derived from grass-fed cows and all other ingredients also derived from vegetarian sources.
- Affordable – Proliva products come in affordable monthly packs.
Below comparison will clarify, how Proliva products fare against high quality products available in the market:
Particulars Isopure Zero Carb Whey ON Gold 100% Whey Proliva Sport Recovery Proliva Sport Build Serving Size (gms) 62.0 30.4 30.0 30.0 Proteins (gms) 50.0 24.0 24.2 23.1 Protein (%) 80.6% 78.9% 80.7% 77.1% Carbohydrates (gms) 0.0 3.0 2.6 3.1 Fat (gms) 1.0 1.0 0.9 0.9 Vegetarian Logo NM NM Yes Yes Artificial Sweeteners Used Yes Yes No No Detailed Amino Acid Profile Given No No Yes Yes MRP per Pack for one-time purchase (Rs.) 6999 7699 1750 1650 MRP (Rs./Kg equivalent) 5146 3395 2333 2200 Rs. Per gram of Protein 6.4 4.3 2.9 2.9
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