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Protein Deficiency:

In today’s fast changing World, fundamental changes have occurred in our dietary habits and due to fast lifestyles, higher intake of unnecessary fast-foods and lack of nutritional content in food has led to life-style related diseases.

While much attention has been given to disadvantages of some form of foods such as fats, sugar, salt, etc. as well as deficiency of some micro-nutrients in human body, the biggest body building food has been consistently neglected by us.

The situation is quite alarming in India. According to a survey conducted by IMRB in April 2015, 9 out of 10 Indians had a diet deficient in proteins. This was regardless of the gender and socio-economic groups. The report stated that, 91% of vegetarians have shown protein deficiencies as compared to non-vegetarians at 85%. The report also pointed to a meagre 25% awareness levels among Indians on the need and importance of protein. Similarly, National Nutrition Monitoring Board (NNMB) report of 2005 states high prevalence of protein deficiency in all Indians.

Indian diets derive almost 60 % of their protein from cereals with relatively low digestibility and quality. The protein intake by average Indians look less promising in terms of the protein digestibility corrected amino acid score (PDCAAS), Biological Value (BV) and Protein Efficiency Ratio (PER), where all populations, appear to have an inadequate quality to their protein intake.

On the above basis, foods having best quality of proteins are Milk & Milk Products, Eggs, Fish, Meat, Soya, etc. However, when taken as whole food there are other issues of ingesting fats, salts, sugars, etc. as well as condition of altered digestibility and satiety before you get adequate amounts depending on individual needs. Further, eating cooked or heated food also leads to degradation of proteins, which are sensitive at higher temperatures.

That leads us to idea of extracting proteins from the given sources and eliminating other non required foods for supplementation.

Requirements of Nutrition for Adults:

As a thumb rule, protein requirement for an average adult is 1 g for every Kg of body weight for maintenance on daily basis. Therefore, if you have a body weight of 50 Kg, you require 50 g proteins everyday to meet the requirements.

However, this is the requirement for an average person. If you are engaged in any form of physical exertion, the requirement increases in line with the level of exertion and can reach upto 2-3 g per Kg of body weight. Similarly, requirement of pregnant and nursing mothers increases to around 1.5 g for every kg of body weight.

In case of person, who has recently undergone a prolonged illness or surgery as well, the requirement increases. For people above 50 years of age, their ability to digest decreases as they age and accordingly, diet decreases leading to deficiency of key component like proteins.

Therefore, for any individual, protein is most important part of their diet and taking it in right quantity and quality is even more essential.

Common signs of Protein deficiency:

If you are not getting the right amount of proteins in your body, there signs will help you understand;

• Decreased muscle content
• Difficulty losing weight
• Hair loss
• Weak immunity
• Swelling of feet
• Skin and Nail Alterations
• Sluggish Metabolism, Low Energy levels and fatigue
• Poor concentration and trouble learning or Mood swings
• Bone and joint pain
• Blood sugar changes
• Slow wound healing
• Not sleeping well
• Menstrual cycle is irregular in women

If you see any of these symptoms over a prolonged period, you need to increase your protein intake and take high protein foods or supplements in your diet to make up for any deficiency that you or your loved ones are facing.

Requirement of different kinds of proteins for specific needs:

The requirement of proteins is different for specific functions. Protein energy is required for normal metabolism. Similarly, when you perform exercise or any form of physical exertion, that much more protein energy is required as the muscles are strained during exertion and it utilises protein energy for the same. If required amount of protein is not taken in the body, the body is forced to utilise that much protein from sources like muscles and tissues by breaking it down. This leads to weakening of muscles and that is the reason, sportsmen, athletes, pregnant mothers or senior adults face frequent issues of muscle pain, joint pain and face difficulty in normal movement.

To meet the requirement during this stage, we have created Proliva Sport Recovery. Proliva Sport Recovery contains 100% pure proteins derived from Whey Protein Isolates and concentrates. Whey protein is a fast-release protein and therefore it gets absorbed in the body really fast and provides required protein energy to replenish / rejuvenate. Therefore, Proliva Sport Recovery is also called “Day Protein”, which if taken either first thing early morning or within 30 minutes of workout / physical exertion, provides protein energy all day round. Proliva Sport Recovery contains min 81% pure protein content, which is highest amongst all leading supplements.

Apart from this, during heavy physical exertion of workout, there are breakages which happen in the muscles and as per law of nature, if a tissue breaks at particular tension or strain, it tries to replace that with stronger tissue so that such instance does not arise again. This is how, in an iterative process, stronger muscles are built in the body. For building such lean muscle mass, we require slow & sustained release proteins. Therefore, we have created Proliva Sport Build, which contains a perfect blend of Casein, Whey and other proteins. Casein is slow & sustained release protein and helps in lean muscle mass development. Proliva Sport Build is also called “Night Protein”, which is normally consumed while going to sleep and it slowly works upon to repair the damages to muscle tissues and develop lean muscle mass overnight while you are sleeping. Therefore, Proliva Sport Build provides power, stamina and endurance to bodybuilders or professional sports person.

Who should consume, which Proliva Sport product?

If you are between the age group of 17 to 40 years and are looking at meeting daily requirement of proteins or involved in light fitness or exercise, then Proliva Sport Recovery is best for you.

But if you are above 17 years of age and are undertaking heavy physical exertion as a professional sports person, athlete or bodybuilder and your performance involves development of specific muscles, then Proliva Sport Combo is ideally suited for you. Proliva Sport Combo contains one pack each of (i) Proliva Sport Recovery, which containing fast-release whey proteins, assist in meeting protein energy requirement and (ii) Proliva Sport Build, which containing blend of proteins led by Casein, helps in repairs for damages caused to muscle mass and development of lean muscle mass by slow & sustained release action.

If you are 40 years plus in age, protein deficient, pregnant or nursing mother or recovering from long illness or surgery; then Proliva Sport Recovery is best suited for you as it contains 81% pure whey proteins which being fast-release and pre-digested in nature, gets easily absorbed by the body and helps meet protein requirement.

The Proliva Edge:

1. Customised products addressing specific functionalities
2. Highest proportion of proteins in all its products
3. All Natural – Proliva products do not contain added sugars, sweeteners, preservatives, additives, chemicals or hormones.
4. 100% vegetarian – All Proliva products are 100% certified vegetarian with its milk based proteins derived from grass-fed cows and all other ingredients also derived from vegetarian sources.
5. Affordable – Proliva products come in affordable monthly packs.

Proliva Sport Recovery:

• 81% complete protein content
• Contains whey protein isolate and concentrate
• 100% natural whey from milk for faster absorption
• All-Natural, vegetarian formulation with no additives or added sugar
• Quick-dissolving instantized whey
• Contains all the Essential Amino Acids – 10.1g EAA per serving
• Rich source of Branched Chain Amino Acids – 4.7g BCAA per serving

Proliva Sport Build:

• 78% complete protein content
• 100% natural protein from whey, milk and soy
• Contains whey for a quick protein boost
• Contains casein from milk for steady protein nourishment
• All natural and vegetarian nutrition with no additives or added sugar
• Contains all the Essential Amino Acids – 9g EAA per serving
• Rich source of Branched Chain Amino Acids – 4.2 g BCAA per serving

Proliva Sport products are available in a 750g jar. It comes in two variants: Vanilla Caramel Cream and Rich Chocolate.

For best results, Proliva Sport Build must be used in combination with Proliva Sport Recovery. Try the two in a convenient combo-pack (750gX2).

To make the drink tastier, you may add sugar or honey to taste in chilled skimmed milk or water and shake well in a shaker. We have also developed a recipe booklet to make tastier and yummier shakes and snacks by adding fruits, dry-fruits, etc. out of Proliva Sport, which is available with Proliva products as well as freely available on our website or facebook page.

• Tags
• Athlete Nutrition
• Bodybuilding Protein
• Casein
• Highest BCAA
• Immunity
• Lean Muscle
• Milk Protein
• Muscle Building
• Natural Proteins
• No added sugar
• No Additives
• No chemicals
• No hormones
• No preservatives
• No sweeteners
• Nutrition
• Proliva
• Protein
• Protein Powder
• Protein Shake
• Senior Nutrition
• Sport Nutrition
• Vegetarian Protein
• Whey

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Nutrisattva is a protein innovation company focused on developing natural protein nutrition for individuals across age groups, nutritional needs, and lifestyles. Founded on the belief that the strains of urban living requires a natural, informed and convenience-based approach to good health, Nutrisattva develops products built on the knowledge of nutrition science, fitness and Ayurveda.